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Friday, February 14, 2020

TUI Assesses Potential for Further Growth at Hapag-Lloyd Cruises Through Expansion of Its Luxury Segment in the German and Adjacent Markets

Growth Expected for Hapag-Lloyd Cruises as TUI Groups Seek a Strategic Partner
TUI Groups Reveals It Is Seeking a Strategic Partner to Expand the Hapag-Lloyd Brand




Hapag-Lloyd Cruises has traditionally targeted guests in German-speaking countries. Demand for luxury cruises also exists in non-German-speaking markets, and, as previously communicated, TUI is evaluating its​ strategic expansion options.

TUI believes various expansion and financial models are feasible to support Hapag-Lloyd’s expansion. In particular, TUI is in discussions about joint venture structures such as TUI Cruises.
In line with Group strategy, the transformation to a digital company has been initiated. At the same time TUI will continue the successful integrated model while moving ahead with the expansion of the hotels and cruise business at a lower level of capital intensity.


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